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The Moisture Mantra: Understanding the Key to Healthy Hair for African American Women

Moisture. It's a term you've probably heard countless times in all of the hair care circles, youtube vids, and blogs. But did you know that for African-American women, the quest for adequately moisturized hair is not just about achieving a shiny, luscious head of hair? It's a journey to ensuring the overall health of their hair and scalp.

The Moisture Misconception

One of the most common misconceptions is that oils and greases are sufficient for moisturizing black hair. While they can provide a temporary sheen, they often lock out the real moisture – water. Just like we hear that our body is made up of 60% of water, in the process of hair growth, the hair strand can have anywhere from 10% to 30% water content. Natural oils and butters are essential for sealing in this moisture, but they can't replace the moisture itself. Any product that you use to help maintain hair, needs to have water as the key driving force to help maintain the natural water (moisture) balance in your hair strand. 

The Root of Most Hair Woes: Lack of Moisture

Many hair and scalp issues prevalent in the African-American community stem from a lack of moisture. When hair lacks hydration, it becomes brittle, leading to breakage. Similarly, a dehydrated scalp can lead to issues like dandruff or, in more severe cases, conditions like seborrheic dermatitis. Other agitators of seborrheic dermatitis are oils and butters without a proper water component that allows it to penetrate the scalp. Instead, these oils and butters sit on top of the hair strand and scalp, attracting more dirt and dead skin buildup, preventing proper air flow to the scalp, preventing the absorption of the necessary vitamin D from the sun, preventing the release of the scalps natural oil production to the top layer of the scalp and down the hair shaft, and preventing the entry of the necessary nutrients and minerals to the scalp from any other products that are used when styling. 

Furthermore, certain popular hairstyles, while beautiful, can stress the scalp, impairing its natural ability to produce and maintain moisture. Tight braids, for instance, can strain the hair follicles, while excessive use of heat tools can strip the hair of its natural oils.

Feeding Your Hair from the Inside Out

It's often said, "You are what you eat," and this couldn't be more true when it comes to the health of your hair. Just as our body requires a balanced diet to function optimally, our hair needs specific nutrients to maintain its shine, strength, and elasticity. Consuming a diet rich in proteins, vitamins, and minerals, especially biotin, vitamin E, and omega-3 fatty acids, plays an important role in the health of the hair shaft. These nutrients provide the building blocks for hair, ensuring it grows strong from the root to the tip. Conversely, a diet lacking essential nutrients can lead to hair thinning, dryness, and brittleness. So, while external products like shampoos and conditioners are vital, nourishing your hair from within is equally crucial and the true foundation for healthy hair. Once the hair has grown from the scalp, every product you use from that point on is working to maintain or improve what has already grown. 

Enter Nuturize: The Moisture Maven

Understanding the importance of hydration, HBH Professional presents the Nuturize Shampoo. This isn't just another shampoo; it's a transformative experience for your hair. Designed specifically for the unique needs of black hair, Nuturize revitalizes dry and thinning strands, ensuring every follicle gets the moisture it craves.

But that's not all. The magic of Nuturize lies in its ability to enhance scalp circulation. A healthy scalp circulation means better nutrient delivery to your hair roots, promoting growth and vitality. Plus, with its unique anti-static conditioner, tangles become a thing of the past, reducing breakage and ensuring your hair isn't just moisturized but also manageable.

For optimal results, incorporate Nuturize into your hair care routine at least twice a month. Let your hair soak in its goodness and watch it transform into locks you'd be proud to flaunt.

Taming the Frizz Factor

Frizziness is often the hair's outcry for hydration. When our hair becomes parched, devoid of the essential moisture it needs, it seeks hydration from its surroundings, particularly the atmosphere (aka humidity). This phenomenon is why many experience frizz on humid days. As the hair absorbs moisture from the air, the hair shaft swells, leading to the strands curving and kinking in different directions, manifesting as the unruly frizz we all dread. In essence, if your hair is acting like a moisture magnet, drawing in atmospheric humidity, it's signaling a deeper issue of internal dryness. Ensuring your hair maintains its intrinsic moisture balance is key to combating this frizz and achieving smooth, resilient hair strands.

Three Golden Tips for Healthy Hair:

  1. Hydration is Key: Always ensure you're drinking enough water daily. Hydration directly impacts your hair's health, providing the moisture it needs to stay strong and shiny.
  2. Silk Scarf Savior: One of the simplest yet most effective tips is wrapping your hair in a silk scarf at night. Unlike cotton or other materials, silk doesn't absorb your hair's natural oils. This means your hair retains its moisture, reduces breakage, and you wake up with fewer tangles and frizz.
  3. Regular Trims: While it might seem counterintuitive if you're trying to grow your hair, regular trims get rid of split ends, preventing hair breakage and ensuring your hair looks healthy and full.

By integrating these tips into your daily routine and being mindful of your diet, you're setting the stage for hair that's not just beautiful on the outside but also healthy from within.


Embracing moisture is embracing the essence of healthy hair. For African-American women, understanding the moisture needs of their hair and scalp can be a game-changer in their hair journey. With products like Nuturize Shampoo, achieving that perfect balance of hydration is not just possible but also pleasurable. Remember, beautiful hair isn't just about the styles you wear but also about the care you provide. Invest in moisture, invest in your hair's future.